


FRANK H. STEWART ELECTRIC COMPANY 


37 and 39 North Seventh Street : Philadelphia 


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Aladdin Household Fixture 
Sets are arranged in complete 
eroups for living-room, dining- 
room and hall. Every home 
has these three rooms. The im- 
portant difference between any 
two houses is only in the num- 
ber of extra rooms besides 
these three. Regardless of how 
many bedrooms, bathrooms, 
kitchens, pantries, closets, and 
servants’ rooms there may be 
there always are in every house 
a living-room, dining-room and 


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hall. 
Based on this fundamental 
principle we have arranged 


these Aladdin Household Fix- 
ture Sets for your convenience 
in selection. 


do whatever Aladdin wished. 


Household Fixture Sets.” 


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Easy to Buy 
and Easy to Sell 


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ROFITS are insured—you 


know them in advance. 


Your customer makes one selec- 
tion—and your sale is accom- 


plished. 
Convenience in ordering. 
Satisfaction in selling. 

Substantial profit throughout. 
Our fixture parts are all made of 
solid brass. Consequent finer ap- 
pearance and higher quality. 
Each set represents the greatest 
fixture value possible at the price 
quoted. 

This entire selling plan is per- 
fectly worked out—read the next 
four pages. 

Then go out after business. 

You will get it, be sure. 

And you will make money, too. 
Now, then 





Aladdin was an Arabian fisher boy who found one day while idling along 
the shore of a neighboring water a strange and peculiar kind of lamp. The 
metal was tarnished and as he tried to polish it, lo and behold, the clouds 
above him broke and a gigantic person appeared before him promising to 


This strange and peculiar looking lamp became thereafter known as Aladdin’s 
magic lamp and from the traditions associated with this wonderful lamp 
have we decided to name our own noteworthy lighting fixture sets “Aladdin 


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ALADDIN HOUSEHOLD FI SETS 








By Way of Introduction 


HERE is the greatest selling plan ever devised. It stands on the 

rock-bottom foundation of merchandising experience and does by 
its own very nature carry along with it increased sales and larger 
profits for you. 


It’s a selling plan that works like magic, yet the idea underlying it 
is as simple as two and two are four. 


Aladdin Household Fixture Sets are based upon the fundamental 
principle that all homes consist primarily of a living room, dining 
room and hall. The number of other rooms such as kitchens, bath- 
rooms, bedrooms and pantries vary according to the whim of the 
owner. 


Aladdin Household Fixture Sets are arranged in complete. groups 
for dining room, living room and hall. Fixtures for extra rooms 
and the less important rooms are illustrated on pages 16 to 20. Your 
customer makes ONE SELECTION and the sale is complete. If addi- 
tional fixtures are wanted merely state the fixture number. All prices 
are plainly marked. 


CONVENIENCES ING SELLING 


le the first place you don’t have to figure out your cost—you can 

see your cost. This is a great advantage for you because you 
can make quotation after quotation to your customer without stopping 
to figure for one minute. 


You can make your sales quickly and you can make more sales 
than you have been making in the past because of the fact that your 
proposition has been so carefully planned and worked out. 


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CERTAIN T YOLeSALES 


alt HE argument of price cannot stand in the way of your making 

a sale now. We have figured our cost down to a fraction of 
a cent. You are here given the advantage of our close buying and 
close figuring. We are able to offer these high quality modern light- 
ing fixture sets at such notably low prices because of the fact that 
we are selling them in such immensely large quantities. 


LOW-PRICED, HIGH-QUALITY FIXTURES 


TANDARDIZATION is the watchword of big business to-day. 

All the units going into the Aladdin Household Fixture Sets 
have been properly standardized and are now interchangeable. If 
a customer prefers dining room fixture from Set No. 2 rather than 
the one shown in Set No. 4 it is the easiest thing in the world for 
you to interchange these standardized fixtures. [hey have been man- 
ufactured in immense quantities from standardized fixture parts and 
for that reason we are able to offer these sets to you at prices that 
enable you to make such substantial profits. 


Attention is called to the fact that our fixtures are made of Solid 
Brass throughout and that particular care is given to the assembling 
and finishing of all parts. All this goes to increase the value of 
these fixtures to you from the point of view of ease in making sales. 
Your customer is benefited in the finer appearance and higher quality 
of the fixtures. 


OPPORAUN Liaya 


N EVER before has it been possible to get so much fixture value 

for one’s money as is here offered in this booklet. Each set 
represents the most that can be purchased at the price quoted. Natur- 
ally, those up-to-date dealers who are among the first in their town 
to sell Aladdin Household Fixture Sets will reap the largest harvest 
of sales. 





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ALADDIN HOUSEHOLD FIXTURE SETS \@e 








QUALITY 


@Oiee is one of the strongest arguments to use in making 

a sale. When you add to this the self-evident “full to the brim 

: value” represented in these lighting fixtures of distinction, you have 
presented to your customer a proposition that absolutely must be 
accepted. 


SALESM ROSSI DILITIES 


Y OU can now go for and get fully 50 per cent of the fixture busi- 
ness that you have hitherto permitted to pass by. For you are 
equipped to satisfy the desire of even the most discriminating taste. 


Here in your own neighborhood people are building new houses— 
they are your prospects. People are using gas fixtures but are not 
satisfied with the results obtained (few people really are satisfied with 
gas)—they are your prospects. People who now have electric 
fixtures installed but who want a more modern lighting equipment are 
also your prospects. Why, everyone who has a home, everyone 


who needs light, needs you and Aladdin Household Fixture Sets. 


All people want to have beautiful lighting fixtures but most of 
them think it costs too much. Here is your opportunity to show 
them how economical good light really is. Here is your opportunity 
to increase your sales and add to your profits. 


The time to take hold of this proposition is to-day. “lo-morrow 
never comes. Many a man has missed the chance of his lifetime by 
putting off for to-morrow what he could have done to-day. Get right 
on the job now. Look through this book again. Acquaint yourself 
with the entire proposition thoroughly. Then go out after business, 
and get it. 








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WESC EL Eaey.O U 


E. have prepared booklets the same size as this, inserted in 

envelopes ready for you to mail to your prospects. They are 
full of appeal and argument tending to make the retai! customer place 
a fixture order with you. These booklets we shall be glad to send 
to you absolutely free of charge. All we ask is that you be in an 
open frame of mind—ready to push Aladdin Household Fixture 
Sets. 


GENERAL SPECIFICATIONS 


pee fixtures are carried in stock wired complete with key sockets 
in the case of direct lighting, and with keyless sockets in the case 
of semi-indirect lighting. We use Association Sockets. 


If pull sockets are to be furnished they will be charged for at 35c. 
per light extra. 


All fixtures are fitted with Crowfeet. If Hickey Insulating Joints 
are desired there will be an additional charge of 40c. per fixture. 


PACKING AND SHIPPING 


LADDIN Household Fixture Sets are packed in individual cor- 
rugated boxes. One complete fixture to a box. ‘The box is 
attractively labelled and marked and all ready in our stock rooms wait- 
ing for your order to ship. Aladdin Household Fixture Sets can be 
forwarded to you in less than two days after we get your order. 





Page 5 


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Hall—No. 1H 

Finish, Brushed Brass 

Length, 15 inches. 2% inch Fitter 
$1.88, wired complete as shown. 





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Living Room—No. 1L 
Finish, Brushed Brass 
Length, 12 inches. Plate, 12 inches diameter. 


9°. 


wired complete as shown. 





LADDIN HOUSEHOLD FI XTURE SETS ‘e 





Dining Room—No. 1D 
Finish, Brushed Brass 
Length, 20 inches. Plate, 12 inches diameter. 
$6.90, wired complete as shown. 










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ALADDIN SET No. | 


All parts made of Solid Brass, 


Consisting of fixtures for Living 
Room, Dining Room and Hall 


Made in the always popular Brush 
Brass finish. Simple in design, yet 
elegant in appearance. Exceptionally 
low priced 


Three fixtures wired complete 
with shadeholders, key sockets 
and glassware as shown 


$| 5.00 complete 


By far the greatest Fixture value that one 
could obtain for this amount of money. 











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Dining Room—No. 2D Hall—No. 2H 
Finish, Brushed Brass and Black Finish, Brushed Brass and, Black 
Length, 22 inches. Plate, 12 inches diameter. Length, 19 inches. 2% inch Fitter. 


$11.70, wired complete as shown. $4.85, wired complete as shown. 


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ALADDIN SET No. 2 


All parts made of Solid Brass. 





Consisting of fixtures for Living 
Room, Dining Room and Hall 


An artistically designed set in which 

the glassware matches perfectly the 

ornamentation of the brass parts 
Three fixtures wired complete 
with shadeholders, key sockets 
and glassware as shown 


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Fine quality of brass and careful attention 
to details of finish. Truly, lighting fix- 


Living Room—No. 2L 
tures of distinction. 


Finish, Brushed Brass and Black 
Length, 12 inches. Plate, 12 inches diameter. 
$10.95, wired complete as shown. 





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Page 7 





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Hall—No. 3H 
Finish, Brushed Brass and Black 
Length, 19 inches. 3% inch Fitter 
$4.87, wired complete as shown. 


Dining Room—No. 3D 
Finish, Brushed Brass and Black 
Length, 32 inches. Plate, 14 inches diameter 
$18.00, wired complete as shown 


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ALADDIN SET No. 3 


All parts made of Solid Brass. 





Consisting of fixtures for Living 
Room, Dining Room and Hall 
The clean-cut design and the high 
quality finish show up to marked ad- 
vantage in these sturdily constructed 

fixtures 


Three fixtures wired complete 
with shadeholders, key sockets 
and glassware as shown 


$ 3 6 00 complete 


Aladdin Household fixtures are durably 
built and will outlast all others. 











Living Room—No. 3L 
Finish, Brushed Brass and Black 
Length, 21 inches. Plate, 12 inches diameter 
$13.18, wired complete as shown 


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Dining Room—No. 4D 
Finish, Brushed Brass and Black 
Length, 34 inches. Spread, 15 inches 
$18.00, wired complete as shown 


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ALADDIN SET No. 4 


All parts made of Solid Brass. 


Consisting of fixtures for Living 
Room, Dining Room and Hall 
A gracious harmony and blending of 
soft curves and intricate designs, give 
to these fixtures the elegant appear- 

ance their quality deserves. 


Three fixtures wired complete 
with shadeholders, key socket 
and glassware as shown 


$5.50 complete 


Pleasing elegance is the engaging char- 
acteristic of this beautiful set. 











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Hall—No. 4H 
Finish, Brushed Brass and Black 


Length, 30 inches. Diameter of bowl, 7% inches 


$12.00, wired complete as showr 


Living Room—No. 4L 
Finish, Brushed Brass and Black 
Length, 35 inches. Spread, 17 inches 
$22.50, wired complete as shown 


Page 9 





ALADDIN HOUSEH¢ 


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No. 9BL—Side Light for Living Room 
ot Bed Room 
Finish, Brushed Brass and Black 
Old Gold Silk Shade 
Extends 5 inches 
$9.00, wired complete as shown. 





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Dining Room—No. 9D 
Finish, Brushed Brass and Black 
Length, 86 inches. Spread, 16 inches 
$39.00, wired complete as shown 


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No. 9BD—Side Light for Dining Room This is our Set de Luxe and we take | 
or Bed Room particular pride in this combination of 


Finish, Brushed Brass and Black 
Extends 5 inches 
$6.00, wired complete as shown 


quality, beauty, and scientific construction. 


Designed primarily for installation in the 
most fashionable homes. 


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Note the correct design of the artistic 
brackets, quoted separately. 


These two brackets have been 
designed particularly to match 
the fixtures in Aladdin Set 
No. 9. 





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Page 10 





ILD FIXTURE SETS 





Living Room, No. 9L 
Finish, Brushed Brass and, Black Hall—No. 9H 
Old Gold Silk Shades Finish, Brushed Brass 
Length, 36 inches. Spread, 20 inches Length, 30 inches. Oval Plate, 10 inches long 
$54.00, wired complete as shown $15.00, wired complete as shown 





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ALADDIN SET No. 9 


All parts made of Solid Brass. Candelabra fixtures are now being 
used in the most fashionable homes, 


peneeane of ae ae country clubs and hotels. The model- 
com, wining ‘oom. an e ling of the arms and the general 


Three fixtures wired complete curvature of these artistic fixtures be- 


with sheers, key socket and long very decidedly to that graceful 
glassware as shown style now so much ijn vogue. 


$| O8.00 complete 


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Hall—No. 5H 
Finish, Brushed Brass and Black 
734 inches diameter on top 
Diameter of globe, 8 inches 
$2.25, wired complete as shown 








Dining Room—No. 5D 
Finish, Brushed Brass and Black 
Length, 26 inches. Diameter of bowl, 16 inches 
$13.50, wired complete as shown 


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ALADDIN SET No. 5 


All parts made of Solid Brass. 


Consisting of fixtures for Living 
Room, Dining Room and Hall 
An example of the clinging curves 
employed by the old-time masters, 
now applied to modern lighting 

equipment 
Three fixtures wired complete 
with shadeholders, key socket 
and glassware as shown 


$ 3 @) 00 complete 


In Aladdin Household fixtures are em- 
bodied the correct modern lighting prin- 
ciples. 













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Length, 36 inches. Plate, 12 inches diameter 
$14.25, wired complete as shown 


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Living Room—No. 8L 
Finish, Brushed Brass and Black 
Length, 36 inches. Spread, 18 inches 
$36.00, wired complete as shown 







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ALADDIN SET No. 8 


All parts made of Solid Brass. 


Consisting of fixtures for Living 
Room, Dining Room and Hall 
Note the bold modelling of the bowl 
on the dining-room fixture, and the 
effective artistry displayed in the de- 
signing of the hall and living-room 

units. 
Three fixtures wired complete 
with shadeholders, key socket 
and glassware as shown 


$75 00 complete 


Our reputation and absolute guarantee 
stand back of every Aladdin Household 
fixture. 












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Hall—No. 8H 
Finish, Brushed Brass 
Length, 16 inches 
Diameter of bowl, 10 inches 
$9.00, wired complete as shown 








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Finish, Brushed Brass and Black 


Length, 36 inches. Diameter of bowl, 16 inches 
$30.00, wired complete as shown 


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Hall—No 6H 
TVinish, Brushed Brass 
Length, 16 inches. Diameter of bowl, 10 inches 
$9.00, wired complete as shown 








Dining Room—No. 6D 
Finish, Brushed Brass and Black 
Length, 36 inches. Diameter of bowl, 14 inches 
$17.25, wired complete as shown 


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ALADDIN SET No. 6 


All parts made of Solid Brass. 


Consisting of fixtures for Living 
Room, Dining Room and Hall 


“Like a living planet of the universe 
it sheds forth its gentle rays embrac- 
ing every nook and corner with its 
soft and generous light” 

Three fixtures wired complete 


with shadeholders, key socket 
and glassware as shown 


$A 9.50 complete 


All the rays are diffused equally—no glare 
no shadow. Good light is resting and 
healthful to the eyes. 








Living Room—No. 6L 
Finish, Brushed Brass and Black 
Length, 34 inches. Diameter of bowl, 16 inches 
$23.25, wired complete as shown 


Page 14 





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Hall—No. 7H 
Finish, Brushed Brass 
7 inches diameter on top 
Diameter of globe, 8 inches 
$9.00, wired complete as shown 


Dining Room—No. 7D 
Finish, Brushed Brass and Black 
Length, 36 inches. Spread, 21 inches 
$30.00, wired complete as shown 










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ALADDIN SET No. 7 


All parts made of Solid Brass. 


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Consisting of fixtures for Living 
Room, Dining Room and Hall 


The science of the illuminating en- 
gineer has been followed out im- 
plicitly in the efficient construction of 
Aladdin Household fixtures. 


Three fixtures wired complete 
with shadeholders, key socket 
and glassware as shown 


$ 6 7 20 complete 


The scientific constructon of Aladdin 
Household fixtures insures perfect distribu- 
tion of light. 


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Living Room—No 7L 
Finish, Brushed Brass and Black 
Length, 86 inches. Diameter of bowl, 16 inches 
$28.50, wired complete as shown 


Page 15 





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Bedroom or Hall—No. 10H 
Finish, Brushed Brass and Black 
Length, 36 inches. Spread, 12 inches 
$11.25, wired complete as shown 


$18.00, 






ADDITIONAL 
MX PURES 







For homes hay- 
than 
three main rooms 
these well-built, 
correctly designed 
fixtures are illus- 
trated for your 
convenience in 
making an added 
selection, 


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Bedroom or Hall—No. 10B 
Finish, Brushed Brass 
Length, 34 inches. Spread, 15 inches 
$15.00, wired complete as shown 








All parts made of Solid Brass. 





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Dining Room or Living Room—No. 10D 
Finish, Brushed Brass and Black 
Length, 34 inches 
Diameter of bowl, 12 inches 

wired complete as shown 












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FORSPORCH: 
BEDROOM, 
BATHROOM 

AND KITCHEN 


A very fine as- 
sortment is shown 
on the following 
pages. There are 
a few suggestions 
on page twenty, in 
the way of distinc- 
tive portables for 
the library, living- 
room and boudoir. 





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Regular Tungsten or Nitrogen Unit 
Length, 36 inches. 
Diameter of Bowl, 12 inches 
$15.00, wired complete as shown 
(Edison base socket) 


No. CV Nowe a: 
Regular Tungsten or Nitrogen Unit Nitrogen Unit 
Length, 36 inches. 6 inch Fitter Length, 36 inches. 8 inch Fitter 
$9.75, wired complete as shown $12.75, wired complete as shown 


(Edison base socket) (Mogul base socket) 


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COMMERCIAL LIGHTING 


All parts made of Solid Brass. 


OR the illumination of stores, offices, factories and theatres we are proud 
to offer “Aladdin Commercial Units.” They are scientifically constructed and 
are guaranteed to give the most efficient light possible. 

The cone shaped globes are made of the well-known “Ultralite” glass and 
diffuse all the rays thoroughly and equally—no glare, no shadow. Aladdin Com- 
mercial Units give the highest possible efficiency with the least absorption of 
light, yet the filament of the lamp cannot be seen. 

An installation of these commercial units will make you proud of your 
store—the healthfulness of the light will make your employees give you better 
service. 





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Page 17 





Qe "ALADDIN HOUSEHOLD FIXTURE SETS \@e 








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Porch—No. R 
Finish, Brushed Copper 
Diameter of top, 7 inches 
$2.25, wired complete as shown 
Solid Copper 


Porch—No. M 
Finish, Brushed Copper 
Diameter of top, 7 inches 
$2.25, wired complete as shown 
Solid Copper 


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Porch—No. N Porch—No. O 
Finish, Brushed Copper Kitchen—No. P Finish, Verdegris 
Diameter of top, 6 inches Finish, Brushed Brass Diameter of top, 7 inches 
$1.20, wired complete as shown Length, 36 inches $3.60, wired complete as shown 
Solid Copper $2.63, wired complete as shown Cast Tron 


FORSIUE ES PORGESAND RITGHEN 


ORCH FIXTURES must withstand the action of the weather. For 
that reason we have made these of Solid Copper (brushed copper 
finish) with the exception of No. Q, which is made of Cast Iron (verde- 


gris finish). All are wired with porcelain receptacles. 


The Kitchen Pendant is made of solid brass (brushed brass finish). 


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ALADDIN HOUSEHOLD FIXTURE SETS \@e 


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Bedroom—No. C 
Finish, Brushed Brass 
Extends 6 inches 
$1.65, wired complete as shown 





Bedroom—No. F 
Finish, Brushed Brass and Black 
Extends 7 inches 
$4.50, wired complete as shown 





Bedroom—No. G 
Finish, Brushed Brass and Black 
Extends 8 inches 
2.85. wired complete as shown 


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Bedroom—No. K } i 
Finish, Brushed Brass XN By rid 
Extends 6 inches . 
$2.25, wired complete as shown Bedroom—No. E 
For Bathroom Finish, Brushed Brass and Black 
ING Way oe ooeoa $2.48 Extends 6 inches 
White Enamel .+..22:.. 2.70 $3.60, wired complete as shown 





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BED-ROOM AND BATH-ROOM BRACKETS 


All parts made of Solid Brass. 












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HE assortment shown here has been designed to match the various fixtures 

illustrated in the Aladdin Household Fixture sets. A bracket on either side 
of the dresser will make Milady’s Boudoir more comfy and cozy than could be 
imagined. 


Aladdin Brackets are constructed with the same care and are of the same 
high quality as the Aladdin Household Fixture Sets. High quality and full value 
has been our aim throughout. 





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No. LX 
Finish, Brushed Brass and Black 
: - Height to joint, 9 inches 
Ser ae Wired complete with key socket, six feet of 
No. LW silk cord and attachment plug....... $6.00 

linish, Brushed Brass and Black 

or Rich Old Ivory 
Height, 21 inches, Diam. of shade, 14 inches, 
Wired complete with pull socket, six feet of 
silk cord and attachment plug. cise pLe.00 








No. BY No. LZ 
Solid Mahogany base Finish, Brushed Brass and Black 
Polished Mahogany finish. Old Rose or or Rich Old Ivory 
Old Gold Silk shade Height, 2314 inches 
Height, 15 inches. Diam. of shade, 8 inches Diam. of shade, 17% inches 
Wired complete with pull socket, six feet of Wired complete with two pull sockets, six 


$10.50 feet of silk cord and attachment plug, $22.50 


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COMPLETENESS 


BAC ue room can be considered fully furnished only when the lamp prop- 
erly takes its place on the library table. Then is there that appearance of 
sumptuous elegance always found in the homes of the fashionable. 

And a little boudoir lamp on Milady’s dresser goes far toward making her 
chamber more than a place merely to sleep and dress. 

By the use of a harmoniously designed, yet not high-priced lamp, both the 
bedroom and the living-room can be made cozy and invitingly comfortable homes 
in themselves. 


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